In today’s world, it is more difficult than ever to successfully build a business with strong reputation and brand. Competition is growing in every single industry and the interconnectedness of the world has made it easier to point out someone’s challenges.
One of the most important things in running any business is building and maintaining a reputation that will be positive and leads a strong brand. Reputation is a very important matter, therefore business leaders should do everything within their power to ensure the business reputation is protected. Like goodwill, reputation cannot be touched or physically seen, so how can one properly build reputation?
Cultivate Creativity and Innovation Culture
One of the best ways to improve your business and its efficiency is to encourage innovation and creativity among your staff. These do not have to be innovation that will change the whole industry, but even a small improvement of your existing practices can help you build a good reputation. Improvements that will enable you to provide better products and/or services.
Business leaders can easily promote creativity in the workplace by rewarding good ideas and letting people share their knowledge and expertise. With a little bit of effort and luck, someone in your company might just come up with a product or service that will change the way things are done in your industry. Creative solution and innovative spirit will truly skyrocket your business and its reputation.
Be Consistent and Honest
Consistency and honesty are two characteristics that you will find present in all the successful businesses. When we talk about consistency, it means the products/services that you provide should always come on time and of the expected quality. If you produce and ship products, this would also includes the use of best packaging and shipping companies that will ensure the safety of your goods.
Let’s imagine that you run a business that manufactures something particularly heavy, like parts for machinery. You cannot just use any packaging material to ship them to your end customer. There is a chance that they will break through and that they will get damaged in transport. This is why you should always use proper material for packing, for example a sturdy and resilient steel cages.
In addition to consistent, it is important to also be honest in dealing with other stakeholders. For example, when you are approached by a key potential customer who wishes something special, something that you are not sure you will be able to deliver. Do not give any promises if you are not sure. If you have your doubts, inform them of these doubts beforehand and explain your situation. They will appreciate your honesty and professionalism, which will contribute to your good reputation.
Take Care of Employees
We all remember those infamous cases when the journalists discovered that people who manufacture some parts for Apple products were working in inhuman conditions. These cases get publicized every few months and the reputation of the companies involved suffer greatly, at least for limited time. In short, if you are not taking care of your employees, people will find out and the reputation of your business will greatly suffer.
Take care of your employees, they will take of your customers and the customers will take care of your business.
If you have a manufacturing part to your business, it is essential that you ensure the health and safety of the people who work there and if your employees work mainly in an office, you should provide them with proper ergonomic furniture and breaks that will allow them to stretch and keep their health.
- Get involved with Local Community
It does not matter what the ultimate plan for your business is, your local community is the first customer/client base and they are the people who will spread the word about your business, at least in the beginning. It is because of this that you need to be involved in your local community as much as you can, establish a relationship with them and get the ball rolling in the right direction.
There are many ways in which a business can become involved in the local community, like for instance through local charities, giving out scholarships to the most talented children in the neighborhood or even organizing events where you will share your expertise and free products.
What other ways do you think can help businesses to build good reputation?
AUTHOR: James D. Burbank has worked in traditional and online marketing for years and he has been everywhere and seen everything. He has seen businesses have great success but also fail. He currently blogs about his insights and the things he has seen. You can follow James on Twitter – @JBurbank2019.
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